How to choose the right stack for your project

The question we get most often is "what should we use?". The honest answer is that the technology matters less than people expect, and three other factors matter more.

First: who maintains this a year from now? If it is your in-house team, pick what they already know, even if it is not the newest thing.

Second: how much data do you actually expect? A straightforward relational database carries most companies for years, and there is no reason to build complex infrastructure before you need it.

Third: how fast will requirements change? If the product is still finding its shape, choose tools that make change cheap rather than ones that lock a rigid structure in on day one.